Brita PRO Platinum Series
Professional-grade softening and catalytic carbon filtration for every faucet. Softener plus carbon mid-plate, installed and supported by Everything Water across Tampa Bay.
- Softening and carbon filtration in one whole-home system
- Cleaner taste and odor at every faucet
- Installed and supported locally by Everything Water
See it in action at a Tampa Bay home
This is a real Brita PRO Platinum Series install: the white softener tank and brine cabinet sit outside a Florida home, treating water at the point of entry so every faucet, shower, and appliance gets the same soft, filtered water.
The Platinum Series combines a water softener with a carbon mid-plate so hardness, chlorine, and chloramines are handled in a single system — not a stack of under-sink gadgets.
Everything Water specifies, installs, and services these systems for families across Manatee, Hillsborough, Pinellas, Sarasota, and Pasco counties. We walk through what the system does, why it matters for local water, and what installation looks like before anyone commits.
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What the Platinum Series is built to do
Two technologies, one system
The Platinum Series pairs professional water softening with catalytic carbon filtration, so hard minerals and chlorine or chloramines are treated together.
Crystal-clear taste and feel
Catalytic carbon targets chlorine and chloramines that affect taste and odor, so water feels cleaner in the shower and tastes better at the tap.
Whole-home coverage
Treatment happens at the point water enters the house. Every faucet, shower, and appliance gets the same soft, filtered water — not just one sink.
Efficient regeneration
One regeneration cycle services both the softener and the carbon filter, which can mean less wastewater than running two separate systems.
Settings that stay put
The control remembers its programming through a power outage, so you are not starting from scratch after a storm or brief outage.
Certified construction
Built in an IAPMO-certified facility and certified by IAPMO R&T to NSF/ANSI Standards 42, 44, 61, and 372 for softening and chlorine and chloramine reduction.
Why homeowners choose this line
Professional-grade treatment
Brita PRO is built for whole-home use — a step up from pitcher filters and point-of-use devices when you want consistent water throughout the house.
Matched to Tampa Bay water
Municipal and well water in this region often carry hardness, chlorine taste, or well-specific issues. We size and install the system around what your test actually shows.
Local installation and service
Everything Water handles the consult, install, and ongoing care. You work with a family-owned team — not a catalog listing and a third-party installer.
Education before the sale
We explain what the Platinum Series will and will not do for your home before anyone commits. The right system is the one that fits your water and your household.
How it shows up in the house
Softer, easier living
- Softer showers and baths with less dryness on skin and hair
- Clearer dishes, glassware, and shower doors
- Less time scrubbing scale and soap film
- Appliances that are not fighting mineral buildup
- Noticeably better taste and odor at the tap
Leaner household use
- Lower soap and detergent use as water lathers more easily
- Potential energy savings when heaters and appliances stay free of scale
- One combined system instead of two tanks and two waste streams
From first test to a system that stays in service
We treat Brita PRO like any other whole-home install: confirm the water, set the equipment correctly, and keep it maintained.
01
Test and consult
We review your water, household size, and goals so the recommendation is specific — not a one-size pitch.
02
Install the Platinum Series
Our team sets the softener and carbon mid-plate system at the home’s point of entry and walks you through how it runs day to day.
03
Stay on top of maintenance
Ask about salt delivery and maintenance routes so the system keeps performing without you having to remember every service interval.
Independent certifications on the Platinum Series
NSF/ANSI 42
Aesthetic effects — chlorine taste and odor reduction
NSF/ANSI 44
Residential cation exchange water softeners
NSF/ANSI 61
Drinking water system components — health effects
NSF/ANSI 372
Lead-content compliance for drinking water products
Pair Brita PRO with the rest of your water plan
Water filtration
Everything Water provides home water filtration services across Manatee County for cleaner, better-tasting water.
Learn moreWater softening
Everything Water helps Manatee County homeowners solve hard water problems with professional water softening services.
Learn moreReverse osmosis
Everything Water installs reverse osmosis systems for Manatee County homeowners who want cleaner drinking water straight from the tap.
Learn moreBrita PRO questions we hear most
Straight answers before you schedule a consult. If yours is not listed, call and we will walk through it.
Brita PRO is a professional whole-home treatment line. The Platinum Series softens water and filters with catalytic carbon at the point of entry, so every tap is treated. A pitcher only filters a small amount of drinking water after it is already in the kitchen.
Yes. Softening addresses hardness minerals, and the carbon mid-plate is designed to reduce chlorine and chloramines at the same time. That combination is the main reason homeowners choose this series over a softener-only or filter-only setup.
Many homes in Manatee, Hillsborough, Pinellas, Sarasota, and Pasco counties deal with hard water, chlorine taste, or well-water issues. We confirm fit with testing and a consult rather than assuming every house needs the same equipment.
We install and support the system ourselves. You get one local team for the assessment, installation, and follow-up questions — including salt and maintenance routes if you want them.
Still have questions?
Call us directly. Real answers, no scripts.
What Tampa Bay customers say.
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Phone
(727) 434-1945Hours
- Monday 7:00 AM - 9:00 PM
- Tuesday 7:00 AM - 9:00 PM
- Wednesday 7:00 AM - 9:00 PM
- Thursday 7:00 AM - 9:00 PM
- Friday 7:00 AM - 9:00 PM
- Saturday 7:00 AM - 9:00 PM
- Sunday 9:00 AM - 5:00 PM
Ready to talk through a Brita PRO install?
Contact Everything Water for a consultation. We will test, recommend, and install — and stay available after the system is in.
(727) 434-1945